The North Face engaged MASV to concept and execute a series of animations intended to serve as brief intros and outros for branded videos. MASV developed several animations, each designed to celebrate a specific promotion, product launch, or partnership. The animations display across a variety of mediums including Instagram and The North Face owned channels.
MASV was tasked with creating 3 ads for The North Face's new instagram shop. The first ad was to showcase a new line of winter coats, we used animated text and graphics to gain the interest of the viewer as quickly as possible why scrolling through their feed. The other two adds were animations that were very minimal and almost seemed static, but as the viewer looked closer they could see things moving around. All of the ads we created were successful in generating thousands of views and interactions.
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